Mar 27, 2019
Am I using my website effectively?
How can I improve my online presence?
I want to improve my SEO - what are some things I can do
What are some more advanced things that I could get some
In today's interview with Spencer Powell of Builder Funnel
, we answer these questions and focus
in on some small, actionable things that seem to move the SEO and
conversion needle that remodelers can implement.
Spencer and I will discuss: Using services pages to build your
SEO (3:10), keeping your old content fresh (6:40) the importance of
opt-ins (12:00), why your blog matters and how to make it work for
you (19:28), and how to utilize your Google Business page
Spencer comes from a long line of builders who have been in
business for over 100 years now, dating back to his great-great
grandfather. Spencer got started in marketing when his
uncles' business made a shift from purely home building to adding a
remodeling division. When the crash hit, they needed
remodeling to support new home revenue until building came
Spencer took the reins on their digital marketing efforts and
helped them grow their remodeling division from $2M to $5M over the
next few years. Since then, Spencer has proven his
expertise in helping builders, remodelers, and contractors generate
more leads and sales using the power of their own company
For the last 8 years, Spencer has helped hundreds of companies
around the United States and Canada build better marketing and
sales systems and turn their websites into lead generating machines
that work for them 24/7.
Education is at the core of everything his company, Builder Funnel
, does. Their widely
followed blog has thousands of subscribers, and Spencer also hosts
an active podcast called Builder Funnel Radio where he interviews
Spencer holds many digital marketing certifications including
the Inbound Marketing Certification, Inbound Sales Certification,
and his company is a Platinum HubSpot Partner.
Outside of helping the construction industry, Spencer loves to
play beach volleyball, hike, weight lift and see how many times he
can eat at Chipotle in a week.